Machinery Blog

Shrink-sleeve packaging in four easy steps


– October 5, 2010. – Shrink sleeve labels provide an attractive, shelf-defining low-cost way to sell the product. There are a variety of issues to consider when beginning a shrink project. But following these basic tips will help produce a nice outcome. 1. Sizing  First, determine the type of container to be labeled. The […]

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Embracing the changing package landscape


– by Suley Muratoglu, guest columnist and VP, Marketing and Product Development, Tetra Pak. December 13, 2011.  From farm to fork, the food supply chain is evolving more rapidly than ever before. Consumers, retailers and food producers alike are looking for fresher, more convenient food packaging solutions that have a minimum impact on the environment. […]

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A winning package for Old Style and the Cubs


– By Pat Reynolds, Editor. May 8, 2011. – Pabst and its design firm hit one out of the park with this full-body heat-shrink label designed to make a 12-oz glass bottle look like a wooden baseball bat. A glass beer bottle made to look like a baseball bat is at the foundation of a fun […]

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Coca-Cola targets 100% plant-based bottle by 2017


– 16 December, 2011– The Coca-Cola Co., Atlanta, announced a multimillion dollar partnership agreement with three leading biotechnology companies to accelerate development of commercial solutions for next-generation PlantBottle packaging made from 100 percent plant-based materials. The company signed agreements with three industry leaders in developing plant-based alternatives to materials traditionally made from fossil fuels and […]

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Shrink Sleeve Label Creates Stronger Consumer Demand

Shrink Sleeve Labeling Bottle  

Elisabeth Cuneo,  Associate Editor of Food and Beverage Packaging reports on consumer preferences, problems and solutions with labeling. An excerpt from the article reveals that shrink sleeve labeling is the best advantage for getting consumer emotional connection and delivers an impact graphic message. Excerpt below from article: “What types of labels are getting noticed by […]

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