Packaging, taste improvements for Snapple. . .

www.packworld.com ~ Written by Gretchen Edelbrock, Special Projects Editor

Maybe it’s a mid-life crisis, but 37-year-old Snapple is getting a big makeover. Known by some as “The Best Stuff on Earth,” Snapple is getting a flavor renovation AND a packaging and logo update. The tea flavor is being intensified at the same time the sugar is being reduced—lowering the calories by 20% in some cases. The bottle features a sleeker design, and the label heralds the taste improvements. “Real facts”— found under the new silver caps—remain, and will be joined by 256 new facts.

www.brandweek.com