Elisabeth Cuneo, Associate Editor of Food and Beverage Packaging reports on consumer preferences, problems and solutions with labeling.
An excerpt from the article reveals that shrink sleeve labeling is the best advantage for getting consumer emotional connection and delivers an impact graphic message.
Excerpt below from article:
“What types of labels are getting noticed by consumers? Shrink-sleeves.
Shrink-sleeve labels take advantage of the superior “printability” of polyvinyl chloride, a substrate that works well for flexographic or rotogravure printing. Its high shrink rate makes it perfect for use on contoured containers and a popular choice because of its ability to cover the entire product, increasing canvas size for messaging.”
To read more from the Food and Beverage Packaging article CLICK HERE
